Thursday, April 14, 2011

New Chews for Gum Lovers

Designer Belma Arnautovic's Candy Shop On Heels/Trend Hunter

You have to hand it to gum manufacturers to take an ordinary, everyday product like gum and change it up with new flavors and packaging to make it irresistible. Stride gum has created a flavor changing gum that goes from citrus to mint. Very Willy Wonka-ish, don't you think? Stride Shift gum's tag line is Change your flavor, Change your life. Wow, I guess I better run out right now and get some of this! I could use a life change right about now.

Wrigley's recently debuted dessert-inspired gums that are meant to replace those high calorie sweets we all crave with a 5-calorie stick. Flavors include Key Lime Pie, Mint Chocolate Chip and Strawberry Shortcake. Is there an M&M flavored one? Or a Mocha Frappuccino flavor? Yum!Here's a gum that is resonating with wellness seekers. Offered in three 'feel-good' flavors, Trident Vitality adds a piece of delicious well-being to the gum chewing experience. Rejuve is a flavorful blend of mint and white tea, Vigorate tastes like citrus and strawberries and is infused with Vitamin C, and Awaken has a peppermint flavor with a hint of ginseng. I think I shall try Awaken after lunch. There are some afternoons when I am thisclose to having a George Costanza moment of crawling under my desk for a quick nap! Just kidding. Really.

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