Wednesday, January 5, 2011

Starbucks Wordless Logo

Starbucks apparently has so much brand clout that it has dropped the outer green circle that bares the Starbucks Coffee name. Enlarged is the green siren or sea nymph that represents Starbucks. According to the CEO this evolved, wordless logo allows Starbucks to "think beyond
coffee." What do you think? gets me thinking about a venti mocha. Yummy!

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