Wednesday, March 3, 2010

When it comes to doughnuts, are you the type of person who sees the yummy ring of pastry or do you simply see a hole? Either way, you may be seeing a lot more of the doughnut. According to trend guru, Robyn Waters, gourmet doughnuts are to 2010 what cupcakes were for 2009. The listed cupcakes as #3 in the top ten food trends of the last decade. (Sushi was #1 and bacon was #2.) While cutesy cupcakes have been riding high on the trend curve for some time now (thanks to the Sex in the City girls and their visits to The Magnolia Bakery, a cupcake boutique in Greenwich Village), they're about to be supplanted by designer doughnuts, the new darling of the pastry scene. These new designer doughnuts are not the greasy, guilt-causing treats of the past. Gourmet doughnut shops are offering doughnuts that are made using only organic ingredients, trans fat-free oil, and fresh seasonal fruits. A healthy indulgence that won't break the bank, the gourmet doughnut may sell for less than your favorite cup of coffee. In this recession we seek luxurious commodities like these to make us feel better, less deprived. From a fashion trend perspective, I wonder if we will see the doughnut motif show up on clothing and accessories the way the cupcake has. I'm not so sure. What do you think?

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