Everybody loves a great story, and smart brands know that to reach the consumer you have to touch their heart. A good example of this emotional connection strategy is from Anthropologie. To promote their 'favorite basics' -- the sweatshirt and the hoodie -- Anthro is sharing Sweatshirt Stories from eight of their colleagues and sharing them on their blog, the Magazine. Clever! You just scroll over each sweatshirt to reveal the details of why each one is so cherished.
"What motivates people isn't logic and it isn't reason. It's emotions. You have to grab their hearts and minds."
Shiseido Honorary Chairman