Heinz in the UK is using Facebook as a platform for fans to send personalized tins of soup to friends suffering with a cold. Think of it as an alternative to a traditional "Get Well Soon" card. In October, after becoming a fan of the Heinz UK Facebook page, users could customize a can of Cream of Tomato or Chicken soup with the name of a sick friend or loved one, to be delivered within three to four days. The service was only available in the UK. The campaign reportedly created a considerably amount activity on Twitter, further proof that consumers engage in ideas that allow them to personalize and share.
Kraft Canada brand, Maynards Canada, held a contest giving customers the chance to have ehir face immortalized in Maynards candy. The idea was to let fans express their choice of favorite candy and give them the chance to have their face become a Maynards candy. Fun! The competition was managed via Facebook.
(Story source: Springwise)