Drum roll please......
The deep red-orange color is intended to give us all a big energy boost; a refresh and a recharge. Leatrice Eiseman, executive director of the Pantone Institute says this:
Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.