Wednesday, June 23, 2010

Clever Use of Eclipse Mania

OK, so you'd have to live in a cave to NOT know that "Eclipse", the third installment of the mega-profitable "Twilight" film series, staring Kristen Stewart, Robert Pattinson and Taylor Lautner, opens in theaters on July 1. I am attending a special VIP premier on June 30. Mostly I am doing this because I have friends who are fanged fanatics and I get such a kick out of their crazed behavior. When I finally chose a "team" to be on, I chose Team Jacob. Well, THAT decision almost got me a neck bite! But, I digress........

Here's how the Grizzlie and the Central California Blood bank are promoting their thing while taking full advantage of the Eclipse movie premier:

FRESNO, CA - In recognition of the pop culture phenomenon that has swept the nation, the Fresno Grizzlies will celebrate Twilight Night on Saturday, June 26th at 7:05pm at Chukchansi Park. The event will take place on the evening of a lunar eclipse, in advance of the highly anticipated third installment of the popular film series. At the core of the Twilight craze is one of the most hotly debated topics in recent memory, which can be summed up succinctly in one question: Team Edward or Team Jacob? Fans voted through the Grizzlies' Facebook Fan Page during the month of May between a customized vampire (Team Edward) or werewolf (Team Jacob) jersey. The winning jersey will be worn by the Grizzlies during Twilight Night and will be announced in the week leading up to the game. The game-worn jerseys will be available for purchase through a live charity auction after the game, with proceeds aptly benefiting the Central California Blood Center. In addition, the Grizzlies will be giving away passes to the midnight premiere of Twilight: Eclipse, playing at midnight on Wednesday, June 30th. The first jersey auction winner will receive four of the coveted passes, as will the largest auction bidder that evening.

Barnes & Noble is having an author signing - Join author Gina Myers as she promotes her book, The Twilight Cookbook. These recipes will delight any fan. Speak with Gina and pick up a signed copy today. Saturday July 03, 2010 2:00 PM Now that's something you can really sink your teeth into!

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