Thursday, July 3, 2008

Wearable Art

Everyone loves a fabulous tee shirt. While building my trend report this week I came across some great tees.
Joy Apparel offers participants the chance to become instant works of art. Every face on a Joy T-Shirt has been inspired by a real person. Here's how it works: You purchase a shirt with someone else's face on it, the idea being when you wear your shirt you think about that person and how your everyday actions can affect others and the world we live in. After you purchase a shirt you may then upload a photo of your own image to their website where it is hand drawn and placed on a t-shirt for others to wear. It's all about being connected, and standing for peace and equality.

Then there is the Gap. They have partnered with the Whitney Museum of American Art to present a limited edition t-shirt collection. The idea is to wear art by some of today's most influential contemporary artists on your tee, taking art to the streets and into the world. I like that.

And there is the Lauren Moshi clothing collection. Every print is hand drawn by Lauren Moshi. By the way, celebs love her look. Check out Paris Hilton and Lauren Conrad....


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